Credibility gap between marketing and everyone else? 

There's an absence of reliable data and transparent analysis

Feel much, much better about your marketing investments when you answer questions like these:

• Are we sure we know what our "best customers" look like?
• What should we spend to acquire a customer via pay-per-click? Or SEO? Or a tradeshow? Or any of our channels?
• How much profit will each customer generate for our investment over the next 3 years? 
• How do we find prospects that "look like" our best customers? 
• How do we ensure marketing spend is directed to the the prospects most likely to turn into profitable customers? 
• Which customers should we be spending less on?
• How much do we really lose when we lose a customer?

What would change if you had solid answers to questions like these?

You can get your data straightened out and  begin delivering the analysis that creates trust

• Spending priorities are understood and aligned
  
• Activities are accountable and supported
  
• Return on investment is clear and optimized

Start in 1 of 3 ways

Level Set Data Audit

It can be really hard to know where to start with your data. Before you do anything let's make sure you understand your current state, technical and otherwise. We'll get you level set, show you the paths you might take to becoming more data driven and make sure you feel confident in the steps you take going forward.

Prospect & Customer Data Models, Segmentation Development

Do you have a proper database -- or a just bunch of data? Before you  can truly be data-driven someone needs to do the detail work of figuring out what's truly important to know, where it is sourced and how it will be most effectively leveraged. We can work with  you to develop a master view of your customer and prospects that sets the foundation for answers, analysis and effective campaigning.

Modeling for Profitability, Value, Predicted Outcomes

We'll dig in and put together the data models necessary so you pinpoint profitable customer segments, lifetime value of customer segments, the amount of spend required to acquire your best customers, the channels that you should be maximizing, and more. Armed with answers and analysis, you can plan your spend more efficiently and spread credibility and confidence in marketing activities.